Tara Giovenco is a seasoned brand and marketing leader with more than 20 years of experience building global brands, customer experiences, and creative programs that drive growth. She spent 18 years guiding Alteryx from startup through IPO to becoming a global leader in analytics and data science software, shaping not only the flagship products but also the community and brand affinity that propelled the company’s rise.
Tara has extensive expertise in brand strategy, integrated marketing, and customer engagement having launched and directed initiatives such as Alteryx Academy, Certifications, community programs, contests, gamification, and the flagship Alteryx Grand Prix mainstage event. She has also led global campaigns, digital marketing, and event programs while maintaining brand consistency across thousands of associates worldwide.
In addition to her marketing and creative leadership, Tara brings proven experience in operations, budget management, customer experience design, and community building. She has partnered with leading global brands including Ford, T-Mobile, McDonald’s, Cargill, Experian, KPMG, JP Morgan Chase, and McLaren, earning industry recognition such as Icon of Analytics (2017) and Lithium Excellence in Marketing (2016). Known for blending clever design with analytics to create loyalty and engagement, Tara is also an endurance athlete who embraces fitness racing, HYROX, and marathon rowing.
About S3 Partners
S3 Partners offers project development, management and a host of other services exclusively to the self-storage industry. Clients range from owners of single facilities to large national chains and REITS. Services include site due diligence, selection and site audits, design/engineering and project/construction management and facility remodeling/refreshing and financial/capital budgeting.